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Revamp your Website in One Day!
In person workshop in Tacoma, WA
July 11
Website design, copywriting, on-page SEO & business coaching
Take your business from 5 to 6 figures (and beyond!) with direct, personalized feedback—no cookie cutter templates & no zoom rooms!
Hi, therapist…
👩🚀 You needed a website that actually gets you clients, not a placeholder, like, yesterday…
👩🚀 But you can’t bring yourself to sit down and do it. Now you’re taking ADHD self assessments and considering medication, but you haven’t made an appointment yet because you don’t even have a PCP
👩🚀 You made your website a while back and haven’t touched it since—it’s giving “meh”
👩🚀 You zone out when you try to look at your Analytics dashboard, or you don’t even know what that is!!!
👩🚀 You can’t spend another second lost in the insurance phone maze, cussing out an automated recording, trying desperately to speak to a human so you can get paid for the past 6 months of sessions
👩🚀 You got some feedback from a group program or online course, made changes to your website…🦗🦗🦗
It’s time to get unstuck!
Zoning out staring at your computer screen, with multiple tabs open and your anxiety playing in the background, you dream of seeing client inquiries fill your inbox. Unfortunately, refreshing your email inbox won’t make them appear. It’s time to take positive action in the right direction with a multi six-figure private practice owner who built and designed her website, getting inquiries overnight and booking intensives worth thousands without a single email, text message or consultation.
I designed this one day workshop specifically for you—a highly motivated therapist who needs some encouragement, structure and focus. Let’s end the overwhelm and confusion together, in one day. You don’t need to start cold by yourself. I’ll be there with you every step of the way, telling you what to do next and what not to waste your time on. You don’t need to listen to more podcasts, another certification or clinical supervision, you need guidance working on your business.
You need a marketing machine, and that starts with a beautiful and functional website that attracts clients convinced that you are the therapist for them, before they’ve even met you.
Ready to take off?
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Ready to take off? 🚀
Hi, I’m Sandra, multi six-figure practice owner & business coach
I didn’t have a website for my first year in private practice because it was daunting to build an entire website. I got busy with clients and notes, and my Psychology Today profile and networking were already working pretty well for me, so I kept putting it off.
The thing is, it wasn’t for lack of skill. I used to build websites from scratch professionally, before I became a therapist. I even bought a website template and copywriting guide for $500 and barely touched them.
It’s overwhelming to do it yourself when you need it to work, and your income depends on it. It’s also easy to put it off when things are working well enough, for now.
Fast forward to today: I design and write copy for my own websites and for other people, too. I’ve spent hundreds of hours on my own website, designing, tweaking & adding on.
I do my own SEO. I take off 10-12 weeks every year and come back to fully paid for booked appointments, without doing any consultations. My practice grows while I’m gone. I don’t have an assistant answering emails for me. It’s all my website.
My website obsession brought me a flood of inquiries
Website Workshop was born from my overnight success of getting 4 new client inquiries in less than 24 hours after I redid my entire website in one weekend.
In May 2024, I paid $10k+ to a well-known marketing agency that builds website for therapists, and it looked good, but it didn’t feel like me. I never loved it, but I felt guilty for my high standards: “You can’t always do it better!” I told myself. I thought that maybe I was full of myself and too critical…until I finally trusted my instincts and redesigned and rewrote my $10k website myself, in one weekend.
I got 4 new inquiries overnight…ya know, while I was sleeping
I knew I was onto something.
Then I raised my fees and kept getting inquiries.
Then I stopped doing consultations and I still got too many inquiries.
I removed my contact form & posted that I had no availability and….guess what?!?
I STILL GOT INQUIRIES. 🤯
What I Will Help You With
A 1 day sprint building or revamping your website. Learn how to create a beautiful website that converts, for a fraction of the price of a done-for-you website.
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You are the best copywriter for your website for one simple but important reason—you know your clients better than any website designer ever will, even after filling out multiple worksheets describing your ideal client. Learning how to write good copy is a skill that you can take with you as your business evolves and your ideal client changes, and it will.
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A beautiful, well-written website won’t matter if you’re not getting found. You need a strategy to get found online. Together, we’ll focus on on-page SEO and a simple marketing strategy you can implement once you leave. If you have no idea what SEO is, don’t worry—we’ll cover that together. I’m going to share a website statistic tracking spreadsheet with you so you know which numbers to look at.
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Your clients are paying for a relationship with you, and that relationship typically begins with your website (one aspect of your online presence). Your website should help your ideal clients move towards booking with you from start to finish with ease & clarity. I’ll help you fine tune the way your website looks, feels & flows. You don’t need a $5k branding & design package, you need to understand the basics of clear, clean & appealing design.
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You need honest feedback tailored to your goals and what your website is trying to achieve, from someone who knows how to build beautiful and functional websites, as well as a trusted group of peers. Say goodbye to polling strangers on Facebook (who aren’t honest with you anyway or don’t have a critical eye!) Too much conflicting feedback is overwhelming and not helpful.
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My feedback won’t just be limited to your website, and this is where the website workshop really stands out—I’ll challenge you to market a different service, raise your fees or take more time off. Wherever you need that push to take a new risk, I’ll be there guiding you to take the next step in your business. It’s secretly a business coaching intensive that happens to be about websites.
Done-For-You Website
3-5 webpages
Basic SEO
Cookie cutter design
You don’t learn analytics
No system to track success
No strategy for continued growth
No understanding of copywriting
It’s all done for you, and you have no idea how it works
Cost: $2,000-$5,000+
Website Template
3-5 webpages
No SEO
Off the rack website template
No analytics setup
No system to track success
No strategy for continued growth
No understanding of copywriting
No guidance, just overwhelm; you’re doing it all by yourself
Cost: $300-$500
Website Workshop
1-3 webpages
Basic on page SEO
Your own customized design
Understanding of web analytics & basic setup
Tracking Spreadsheet
Marketing strategy for cont’d growth
How to write compelling copy
Guidance, feedback & support every step of the way
Cost: $497
I speak from experience when I say that a done for you website sometimes gets the job done, but without an understanding of how your website gets you clients, you don’t know how your business works. For most therapists, their website is the backbone of their business. In today’s market, you need a website to have a six figure practice.
This means:
you’ll have to pay someone to add another specialty page or overhaul your website when your practice inevitably changes
you’ll pay different people to work on design, SEO, copywriting, etc. and no one (including you) will have a cohesive vision and know how it all works together
When you don’t understand how your website works, you don’t understand your business. When you don’t understand your business, you’ll be anxious when the ebbs and flows happen. You’ll become a “day trader” in your business, making emotional slash & burn decisions and wondering why you don’t have income stability
Putting your head in the sand when it comes to your website and your business is the way to keep yourself helpless and clueless. You are the CEO of your business! It’s time to step into your role.
Signs you are not ready for the workshop:
You don’t know your ideal client(s)
You don’t know what your business goals are
You are not ready to declare what you want to the universe and go after it
You are expecting someone else to build your website & your business for you